Target Audience Questionnaire

Max and I created a questionnaire together to determine what the target audience would expect to see in the music video, and how it would influence the hiring of the clients etc. This is a good indicator and will help us decide if we have to include certain things in the video depending on what the audience expects/ wants.

Target Audience Questionnaire

Circle the appropriate answer

1. Are you: Male      Female      Prefer not to specify

2. Age range: 16-24       25-33      34-42       43+

3. Favourite Genre of music: Pop      Rock      Alternative      R&B      Classical      Jazz      Other

4. What would you expect to see in a music video from your chosen genre?
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5. Would you employ a cover band at function of your choice: Yes No
Please state the reason for your answer:____________________________________ _____________________________________________________________________
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6. Which of these functions would you feel most appropriate to employ a cover band:
Parties      Wedding Reception      Wake       Local Performances
Seasonal Occasions       Charity Events

7. What would influence your choice of employment?
Previous Viewing      Recommendation      Promotional Pack
Reputation      Appearance       Quality of Music       Other
State any other reasons which would influence why you employ a band:___________
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8. Will the created promotional material, music video, poster, DVD box cover and content, contribute to your decision making? Yes      No      Not Sure

9. If answered yes to the above question, would the quality of the music video and said promotional material affect your decision in hiring the band? For example, if the standard of material was not as professional looking as expected, would it hinder hiring the said band?
Yes      No       Not Sure

10. Do you think a band with a Motown orientated appearance, but with a repertoire of other songs, would be suitable for many a function?
Yes       No        Not Sure

11. Would you like to see band members wearing formal dress if they wanted to have a Motown appearance, such as shirts tucked in, dickey bow, braces and smart shoes?
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12. Do you think that the narrative in a music video is important to reflect the lyrics?
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13. Is a music video with a narrative more appealing to watch than one without?
Yes      No         Not Sure