Promotional Poster Research

This promotional poster of Avril Lavigne is effective for several reasons. As she is standing in front of a wall as opposed to have a specific location it allows all focus to be on the artist herself. The texture of the wall suggests strength and less clean cut which is typical for Avril Lavigne's past work. The logo in the top left is a modified symbol of the skull and cross bones which is identifiable to punk fashion, again something that Avril Lavgine is familiar with however turning the skull into a heart makes the logo more friendly in combination with the pink highlight it would appeal to a slightly younger than usual audience, typically female. However the black colour of the text is particularly masculine and so may appeal to the male audience more. The pink in her hair with the pink in the logo brings them together and creates a brand identity which has changed since Avril Lavigne went from the original identity of brown hair with black underneath to blonde with the pink strip and so represents a new image for the artist. The artist lacks any positive emotion in the picture and is also holding her hair however the negative connotations are juxtaposed by the pink as well as her previous reputation for being known to look un-smiley.

This Madonna poster has been inspired by the iconic Marilyn Monroe art by Andy Worhol. The poster suggests that Madonna is appealing as a sex symbol and her pose indicates strength as opposed to Marilyn's smile equalling happiness. The use of primary colours on the Madonna poster is eye catching and an effective replication of the artwork but does not wholly copy it which makes it unique. The text used is bold and large due to Madonna's well established identity and reputation within the music and media industry.

This promotional poster is interesting as it does not feature the actual band in any way, creating the idea of mystery. It also disallusions the audience to the appearance of the band and focuses on the music itself. The black and white poster is simplistic but effective as it has all the necessary details. The significance of the two porcelain dolls are questionable however other bands such as Foo Fighters, Modest Mouse, Massive Attack and Mars Volta all have weird or seemingly irrelevant items in their promotional material, I think the use of not using the actual band on the cover is effective at diverting target audience. Someone that has never seen this band would be more interested in listening to the song and not having and pre-judgements of the band due to their appearance.. The font on the poster is unconventional to the rock genre and generally you see bold, masculine, grunge effect fonts whereas this font is more feminine and simple perhaps indicating that their lead singer is female.

  

The above pictures were found to show the Motown influences and gain ideas for our own Poster, the themes used are talked about more explicitly in another post.