Behind the scenes documentaries are an effective way of gaining more fans or increasing sales as it gives a background insight into the lives of stars. I think it is clever how they are made as it portrays the cast and crew on set as happy all the time, obviously it would be irrelant to include any controversies in a documentary such as this as it would not be very productive; but realistically I think it is safe to assume that due to the stressful type of production that it would not be plain sailing all the way.
The benefits of creating a 'behind the scenes documentary' include: more personal insight for exhisting fans, any assumptions/ negative media received by certain artists can be erased through their positive portrayal in the documentary. For example if an artist has a reputation to be a moody diva, they can be changed through the use of the documentary. Other benefits include: perhaps inspiring people to become involved in the media industry, documentarys may be funny or entertaining and so the audience enjoy watching it and look out for more material from the artist.
Conventions of Behind the Scenes documentarys may include the low volume embedded usage of the song that the music video is being produced for. For example in the below Taylor Smith documentary the song is quietly played while people are talking.
It is also usual to see someone start talking about a certain subject and then relevant clips and images are overlayed onto the audio; this keep the audience entertained as it could get quite boring if someone is being interviewed and shown on screen throughout with no variation.
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