Friday 9 December 2011

Audience Feedback

Having chosen to resubmit my coursework it was highlighted that there was little attempt at gaining audience feedback. I have created this post to demonstrate what we did as we did not emphasise it the first time.



YouTube:
We uploaded our storyboard to my youtube account to see if we could get any feedback before the shoot but the video did not gain a lot of views or any comments.



I also posted the first and second edit of the music video to see if any improvements could be highlighted but the only comment recieved was very negative and not helpful.






Although we didn't upload the final version of the music video the 2nd edit was close enough to the final one. One shot of the radio is in black and white in the final version. I think it is interesting to see how the video has developed from not having a narrative to having one throughout.


Tumblr:
I posted on my tumblr the before and after versions of both the DVD cover and the magazine advert. I recieved a few comments which were positive and I was glad to actually recieve some feedback.





Large group viewing:
We showed the rough edit of the music video to our media class to gain some feedback and they said that the video does say Motown. The negatives highlighted were that the video does not cut to the beat, not enough shot variation and the lip syncing needs improving. 
We also had a group feedback about our DVD cover, the picture below shows the notes that I took as the feedback was being given.
Some of the main comments were:
 - the tripod in the background makes it look like a homemade video, not professional.
- red dresses suggests sexiness, giving people a reason to hire them
- using a shot of their back was effective because it draws the audience away from their appearance. Motown is generally associated with black singers and so the shot of their back takes away the impact of their skin colour.
- Some said that the logo on the front made it look like a sing along DVD
- The DVD cover was unconventional but it ultimately suggested Motown.



The resubmitted DVD cover and magazine ad was not shown in a large group capacity but they were shown to various different people throughout the stages of recreating them to ensure they said 'Motown', although the feedback recieved was not as in depth as the above, it was still useful and the large group feedback aided the recreation as I avoided and changed a few of the negative aspects highlighted.