Cher - Shoop Shoop Song Analysis

Following the confirmation of the song, I have decided to analyse the orinigal video to see if there are any elements which we can implement into our own video.



This song was first released in 1964, originally performed by Betty Everett and gained much chart success. Many covers of the song have been made, it was not until 1991 when Cher released her own version of the song that a music video was created. The music video features clips from the 1990 film 'Mermaids', a performance from Cher and guests appearances from Christina Ricci and Winona Ryder.

Looking at the style of dresses worn in the video, they are not dissimilar to the ones that I have researched. I feel that the polka-dots are out of fashion and inappropriate but the A-line style dress is perfect for our bands image. The video has Motown themes, for example the three females are all wearing the same dress although one is being promoted as more dominant (obviously as Cher is a solo artist).

It is interesting to note the interactions between Cher and the other two girls in the video, it is full of energy and fun looking which is something that we could perhaps use in our video although I would prefer to avoid the 90's cheese if possible.

There is also a slight behind the scenes look to the film, where microphones and recording kit is seen in the shots (as seen in the pictures below). I think this would be interesting to experiment with although it would require further discussion with the group.

The video also uses colour and black and white and we have been discussion possibilities of using black and white in our video in order to try and create a more vintage Motown look.

The original video can be described as an illustration music video as the images seen in the video reflect the lyrics. For example, the hand actions of the two supporting females; when 'eyes' is sung then the two females move their hands to their eyes and the same for when 'face' is sung, they move their hands to their face. The music video also features clips from the 1990 film 'Mermaids', and illustrates certain elements to the lyrics of the song, for example when 'it's in his kiss' is sung, a shot of the film where two people are kissing is shown. This links the lyrics to the visuals seen in the music video throughout, although there are certain clips from the film that are slightly irrelevant such as Winona Ryder's character smashing a plate.